WONÁ is a Ukrainian bridal and luxury fashion label. WONÁ, in Ukrainian, means “she.” The name emphasizes the brand’s commitment to its clients–women–who are also the inspiration for the dresses. WONÁ believes that women are truly muses and aims to create dresses that embody their most intimate and extravagant desires. Through finding the perfect dress, women can reveal their unique beauty. WONÁ strives to exceed the expectations of brides and elegant women worldwide. As a result, WONÁ is increasingly capturing the hearts of brides through their successful design of dresses that help women highlight their unique personality and taste on their special day.

The company operates in a business-to-business model in Europe, Asia, and North America. Sales are targeted at distribution companies with dealer networks that include the best wedding boutiques in their area. The dealers that WONÁ currently targets are selective with the brands they stock and are located mainly in major metropolitan areas and fashion capitals such as London and New York.

The dresses are also created with the best interests of the end client in mind. WONÁ’s end client is a self-confident woman aged 20-35 who is aware of her uniqueness and wants to emphasize it. The WONÁ woman loves a luxurious lifestyle and would never be associated with a cliché. She is uncompromisingly flawless, aware of current fashion trends, and would only wear the best quality dresses.

Current Collection: WONÁ currently releases four collections annually.

WONÁ Couture is a collection that unites dreams and design. The collection includes dresses of a large variety of lace and decor. WONÁ White only uses fabrics from the world's best manufacturers, and the dresses are complete works of art.

WONÁ White collection contains stand out pieces that combine classic patterns and bold styling with a variety of lace and decor. These dresses are luxurious, sophisticated, and unique–while remaining practical to wear.

WONÁ Evening is incredibly colorful and entirely handmade using only the best fabrics. These dresses will light up a red carpet at any event from movie premier to debutante ball.

The WONÁ Cruise Collection is made of light fabrics and delicate lace. These dresses are luxurious, provocative, and have bold shapes for bold women.

Brand Values: WONÁ believes you must love life and the work you do. WONÁ is committed to understanding the unique psychological abilities of women: the ability to empathize and the desire to make others happy. WONÁ identifies these two qualities as the basis of any work–especially creative. WONÁ is dedicated to monitoring current fashion trends, analyzing their progression, and applying them to their designs. WONÁ rejects templates, copies, and routine. WONÁ offers the highest level of customer service and always strives to exceed customer expectations.


Amelia 'Mia' Porter

My bridal experience at WONA bridal was amazing. My consultant, Malak, was extremely knowledgeable, warm, and courteous. The gowns were in great condition, the lighting was perfect, and my entourage and I had total privacy during thr entire appointment. I didn't officially say yes to the dress. However, I know I found my dream dress and am looking forward to moving forward with the process with the WONA team!
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Samantha Witchey

I had a wonderful first bridal appt at WONA with Sylvia. My guests and I received a very individualized experience and saw many beautiful gowns. Sylvia was incredibly patient and accommodating to my budget. She was able to listen to my opinion and select several gowns for me to try on that would fit my vision and budget. This was my very first bridal appt, and I am happy it was such a a pleasant experience. The shop is gorgeous and the staff is incredibly attentive. Highly recommend any NYC bride to go see Sylvia at WONA.
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Emily Morgan

Yesterday I found the dress of my dreams at Wona bridal. My first impression was through the seamless and easy booking process followed up with friendly responses and prompt emails for any questions I had regarding the big day. Yesterday upon my arrival I was greeted with a smile by one of the sales associates as my associate wasn’t quite ready yet. We were welcomed to walk around and look through some of the racks until it was my turn. I was greeted by Kayla who appeared to be just as excited to find my wedding dress as I was. I began showing her some pictures of inspiration but really left most of my faith in her hands to point me in the right direction. Before I knew it the third dress I tried on would have ended up being my wedding dress. Kayla was knowledgeable, patient and guided me through the appointment with strategic strategy that left me 100% confident that I had found the dress of my dreams. Even down to the sizing and customization Kayla and the rest of the Wona team took their time and really made my vision feel heard. Leaving yesterday I am 100% confident that I have the dress of my dreams and thanks to the Wona staff I cannot wait to go back and continue the process before my big day!! Thank you Kayla!!!!!
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Kazandra Aleman

Malik was absolutely fabulous during my wedding dress shopping experience. After explaining my vision she quickly brought out dresses that were stunning and fit my vision. She Made me feel amazing in each one and explained all the details of what alterations were possible (pretty much any alterations you want!) since I had very specific requests! While I ultimately did not choose a dress from this location, I would highly recommend shopping here. It was amazing learning more about the dresses, material, alterations, and overall what I really wanted for myself on my wedding day. I’m grateful for the kindness and patience Malik showed me during my visit to WONÁ.
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Alexandra Zieminski

I had a great experience at Wona! I got to try on gorgeous dresses & Bridget was so motivational and kind. I really would have loved to have bought a dress here, but my wedding got moved up several months & a rush order fee was not in my budget. I’m so grateful that I was able to try in my dream dress (look in the photos for a gold glitter extravaganza) & that the women who work here were attentive and so helpful. My fiancé enjoyed seeing me in a couple dresses (he wanted to be part of the process).
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